Persuasive Technology: Using computers to change what we think and do

About the Persuasive Tech Lab

Hoover Tower at StanfordThe Stanford Persuasive Tech Lab performs research into computers as persuasive technologies. It is part of H-STAR, the Human Sciences and Technologies Advanced Research Institute at Stanford University.

History of the Lab

The study of persuasive technology began at Stanford in the 1990s. As a Stanford doctoral student (1993-1997), BJ Fogg used methods from experimental psychology to demonstrate that computers can change people’s thoughts and behaviors in predictable ways. His thesis was entitled “Charismatic Computers.” BJ Fogg went on to found the lab in 1998.

Persuasive technology is now a global area of research and design. In the early days, the lab was doing research, conducting classes, and organizing events at Stanford.

Persuasive Technology Conferences

Learn more about persuasive technology

People often ask how they can learn more about captology. First of all, read the material on this website. After that, check out some of the items below:

Reference: http://captology.stanford.edu/about/about-the-lab-1.html

Advertisements

~ by mindcontrolinsweden on January 11, 2015.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: